SEO Foundations

First we have to separate two different topics: SEO marketing and search engine marketing (SEM).

SEO marketing includes all activities that result in web search engines being ranked better in natural results.

SEM or search engine marketing is a paid form of advertising that leads to web search engine results being listed in as advertised website.

For example, if you look at Google’s search engine results, you will see the differences between these two. You can see the difference between paid and organic results pretty easily. Advertised sites appear at the top of the results and have small “Ad” icons next to the link.

The advertised website is the result of SEM (search engine marketing), while the natural result is the result of the SEO-optimized website. After your website has been optimized for targeted keywords, it’s time to continue with SEO marketing activities.

Basic activities are:

  • SEO Check – Do a short SEO check of your content before you make a SEO Off Page
  • Keyword Analysis – Select the keywords you want to rank and analyze the metrics and statistics for them
  • Competition analysis – Analyze the competition currently being evaluated by targeted keywords
  • Develop link building strategies – choose and develop link building strategies for your pages depending on your niche.

After you have completed these activities, you should be ready to start building links.

Link building

Link building is a process of obtaining links from other websites that lead to your website. As a result, web search engines recognize your site as a verified source of information and rank you higher on search results page. For this reason, we strongly recommend that you complete your preparations as described above before you begin.

The link building strategy depends on the niche in which your website is located. Make sure your content is of high quality and interesting to readers. This will increase your chances of your content being linked to other websites. If you have bad content, the whole link building process becomes much more difficult. Therefore, always check the quality of your content. High-quality written content is both informative and understandable for the average reader. It must also be well structured and clear so that search engines can easily understand the information presented and evaluate your site accordingly.

Once you have ensured that your content is credited and optimized, it’s time to start building links.

You should define link building strategy depending on your website niche, but if you are not sure where to start, there are some basic link building strategies for SEO marketing.

Website directories

This is a great starting point. Website directories like the yellow pages or Yelp are sites that list other websites and give users information about other websites. On the SEO marketing side, they are great because they provide backlinks to listed websites.

There are countless website directories where you can submit your website. When submitting your website to the web directory, make sure that the website directory has a good domain rating and is relevant to your website. Most of them have different website categories, so choose the right one and place your website there.

It is also recommended to check if website directory links follow, as no-follow links will not help you in SEO. To check this, you can download any SEO plugin for your web browser. These plugins are very useful and show you the number of links on the current page and whenever they follow or don’t follow. If you are unsure about these links or would like to know more, you can contact us.

Forum links and comments

Other basic link building method for SEO marketing include forums and article comments. You will find many relevant forums and blogs with content that is relevant to your website. Publishing your links to related articles and blogs will help you with your SEO. Again, research on these sites is necessary before you start building links. You need to check how relevant these sites are and whether they provide do-follow backlinks. It is important not to post too many backlinks on the same website. If you have too many links in a particular blog or forum, they will be considered spam and may damage your SEO.

It is recommended that you post your links as a useful contribution to existing content. In this way, you can develop relationships with web admins that can lead to guest bookings.

Guest post

One of the most effective link building methods is guest posting. Guest post means that you write articles on certain topics and are published on another website with backlinks to your website.

With several different websites backlinking, your web search rankings will be greatly improved. If you use this method, adhere correctly to basic SEO rules and use keywords that you want to strategically place to get the best possible SEO marketing result.


There are many marketing methods when it comes to digital marketing. Some methods are known and tested while there are always new, experimental strategies. Some of the strategies may or may not work for specific website niches, but SEO marketing is almost always performed as it is one of the most powerful inbound marketing strategies.

SEO marketing is one of the strongest inbound marketing strategies. Optimizing your website for best SEO results is a long process, but overall results will bring you long-term success. Building backlinks as part of the strategy not only brings better SEO results but also brings a little referral traffic from other websites with it. If you are unsure how to start with SEO marketing, you can always contact us.